Michael Fertman Moderating Panel for SIIA Boot Camp: Digital Marketing Series
Michael Fertman, Principal at B2B Marketing Group, will be moderating a panel discussion at SIIA Boot Camp Series: Digital Marketing, on July 20th at PwC's NYC office. The panel is titled, "Go-to-Market Strategies for Creating and Delivering Content," and will be from 2:50pm to 3:30pm, followed by a cocktail reception. We hope you can join us.
Everybody wants to do content marketing today, but 73% of marketers feel they aren’t doing it effectively, according to Content Marketing Institute. In this session we will discuss different paths for brands to achieve content marketing success, from developing your internal structure to develop and execute content effectively, to how to license and leverage existing high quality content for your own marketing goals.