Michael Fertman, Principal and CMO of B2B Marketing Group, presented a webinar on Wednesday, September 13th at 1PM EST.
Inthis webinar, presented in partnership with LeadCrunch, he explained the "B2B Lead Generation Volume Trap" that ensnares so many B2B marketing teams. In the quest for more leads, marketers often unknowingly head down a path of generating more and more leads with lower and lower quality and relevance.
Consider this scenario: Would you rather hand your sales team 10 leads with a 50% conversion rate (5) or 100 leads with an 8% conversion rate (8)? Why?
How do companies fall into the lead generation volume trap?
What is the cost to your sales and marketing teams?
How can you simultaneously manage the need for more leads and higher quality leads?