Fractional CMO

CMO Level Talent. Manager Level Budget.

VC-backed companies often approach product launch without a marketing lead. Sales teams are left fighting with their bare hands, without the marketing arsenal that can cut down cold-calling and accelerate sales cycles.

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We deliver on-demand B2B marketing expertise, on a fractional (part-time) basis, so you can manage expenses while ramping up.

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Does this sound like your sales team?

• Nobody has heard of us!

• I don't have an elevator pitch!

• Which companies should I target? I need contact names!

• I don't know what to say when I'm asked why we're better than [ insert competitor name here ] !

• I didn't know that [ legal, tech, finance ] was a gate keeper. I need value props for them too!

• How do I demonstrate ROI?

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B2B Marketing Group fuels sales team success:

• ​Brand Strategy

• Demand Generation

• Sales Enablement

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Brand Strategy

Answer key questions to define the brand

• What do we stand for?

• How are we differentiated?

• What's our elevator pitch?

• What is our company 'persona'?

• Who are our target audiences? And what do we need them to know about us?

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Demand Generation

Inbound and outbound lead generation

• Content marketing

• Marketing mix optimization  

• Multiple formats, eg.: blogs, white papers, videos, surveys, advisory panels

• Inbound: SEO, Social Media, Guest blogs, PR

• Outbound: email, SEM, events, content syndication, lead nurturing

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Sales Enablement

Tools for every sales stage and buyer persona

• Value props for each buyer persona

• Case studies and fact sheets

• ROI calculators

• Competitive differentiation

• Qualified leads (MQL and SQL)

• Email templates

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