Fractional CMO
CMO Level Talent. Manager Level Budget.
VC-backed companies often approach product launch without a marketing lead. Sales teams are left fighting with their bare hands, without the marketing arsenal that can cut down cold-calling and accelerate sales cycles.
We deliver on-demand B2B marketing expertise, on a fractional (part-time) basis, so you can manage expenses while ramping up.
Does this sound like your sales team?
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Nobody has heard of us!
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I don't have an elevator pitch!
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Which companies should I target? I need contact names!
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I don't know what to say when I'm asked why we're better than [ insert competitor name here ] !
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I didn't know that [ legal, tech, finance ] was a gate keeper. I need value props for them too!
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How do I demonstrate ROI?
B2B Marketing Group fuels sales team success:
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Brand Strategy
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Demand Generation
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Sales Enablement
Brand Strategy
Answer key questions to define the brand
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What do we stand for?
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How are we differentiated?
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What's our elevator pitch?
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What is our company 'persona'?
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Who are our target audiences? And what do we need them to know about us?
Demand Generation
Inbound and outbound lead generation
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Content marketing
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Marketing mix optimization
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Multiple formats, eg.: blogs, white papers, videos, surveys, advisory panels
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Inbound: SEO, Social Media, Guest blogs, PR
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Outbound: email, SEM, events, content syndication, lead nurturing
Sales Enablement
Tools for every sales stage and buyer persona
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Value props for each buyer persona
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Case studies and fact sheets
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ROI calculators
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Competitive differentiation
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Qualified leads (MQL and SQL)
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Email templates