We help companies of all sizes, from startups to Fortune 100 brands, define and refine brand strategy, including all brand elements, from your name and logo, to your visual and verbal style, to your marketing communication tactics flow from your brand strategy.
Brand strategy answers important questions:
What does our company stand for?
How do differentiate versus competitors?
What is our brand personality and identity?
... and many more.
We objectively evaluate the brand environment to help define and execute your brand strategy.
Brand architecture is the relationship of brands within a portfolio to each other and the parent company. We help B2B companies structure their brands for success and future growth. Our methodology includes determining the ideal structure (branded house, house of brands, hybrids and endorsed brands) and driving the naming process.
Brand and Product Naming
Naming your business or product is the first step in creating a brand. It can be notoriously hard to do well. Whether you are a Fortune 500 company or a start-up, you can’t afford to get it wrong. Wehelp you get past the frustration, cut the expense and avoid common mistakes in naming.