Imagine trying to find a specific article you want to read in the newspaper, but there are no headlines. Now imagine that you're google. And you're sifting through millions of websites. And some were kind enough to say, "hey, this is what my web page is about." Others don't bother. No "headlines."
Who is google going to find first?
Now imagine reading a how-to book on just about anything. And on the very first page, it says, "Step 1 is the most important one of all..."
Now imagine paying an outside firm to design your website,...