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[Webinar Recording] The B2B Lead Gen Volume Trap — is less actually more?
CLICK TO HEAR THE RECORDING Michael Fertman, Principal and CMO of B2B Marketing Group, presented a webinar on Wednesday, September 13th at 1PM EST. In this webinar, presented in partnership with LeadCrunch, he explained the "B2B Lead Generation Volume Trap" that ensnares so many B2B marketing teams. In the quest for more leads, marketers often unknowingly head down a path of generating more and more leads with lower and lower quality and relevance. Consider this scenario: Wou