Michael Fertman, Principal at B2B Marketing Group, will be moderating a panel discussion at SIIA Boot Camp Series: Digital Marketing, on July 20th at PwC's NYC office. The panel is titled, "Go-to-Market Strategies for Creating and Delivering Content," and will be from 2:50pm to 3:30pm, followed by a cocktail reception. We hope you can join us.
Everybody wants to do content marketing today, but 73% of marketers feel they aren’t doing it effectively, according to Content Marketing Institute. In this session we will d...
Michael Fertman, Principal and CMO of B2B Marketing Group, presented a webinar on Wednesday, September 13th at 1PM EST.
Inthis webinar, presented in partnership with LeadCrunch, he explained the "B2B Lead Generation Volume Trap" that ensnares so many B2B marketing teams. In the quest for more leads, marketers often unknowingly head down a path of generating more and more leads with lower and lower quality and relevance.
Consider this scenario: Would you rather hand your sales team 10 leads w...
Imagine trying to find a specific article you want to read in the newspaper, but there are no headlines. Now imagine that you're google. And you're sifting through millions of websites. And some were kind enough to say, "hey, this is what my web page is about." Others don't bother. No "headlines."
Who is google going to find first?
Now imagine reading a how-to book on just about anything. And on the very first page, it says, "Step 1 is the most important one of all..."
Now imagine paying an outside firm to design your website,...
I've had a few rare opportunities to say just the right thing at just the right time to capture a moment and inspire myself and others. One of those times was 25 years and 25 pounds ago.
Dan and I sat across from each other, our faces separated by a few feet. And just 6 inches to our left and right, water was drifting past. Our faces said it all to each other. No words necessary. In our minds, our season was floating away.
After 3 races, we had been relegated to our Crew Team's Junior Varsity (JV). Yes, it was Un...